Mobile Augmented Reality

Augmented reality delivered through a smartphone or tablet is the most accessible form of AR available today. Patched Reality has delivered AR experiences and games to iPhone, iPad, and Android phones and tablets. To experience AR on their mobile device, a user downloads and installs an existing AR browser such as junaio, or a custom developed augmented reality app. Existing apps can also be enhanced with AR features.

A mobile AR app presents a view of the world through the device’s video camera, and draws pertinent overlays over top. These overlays can be positioned based upon GPS location, over printed materials such as magazines, catalogs, or product labels, or even over the user’s face. Newer technologies such as SLAM (Simultaneous Localization and Mapping) can even place augmented content out in the world without requiring any printed material at all. The augmented content presented is limited only by the imagination, and can be in the form of text, images, video, sounds, and/or 3D animation. Rich interactive experiences such as games can also be produced to further engage the user. A key component of many AR apps lets users capture their AR experience (e.g. a screenshot) to share with friends through social media sites like Facebook and Twitter.